In the old German folk song “Die Gedanken sind frei” (Thoughts are free) they sing about freedom of thought. This freedom of thought - which for me is a preliminary step to freedom of expression - currently affects us all.

Today, when the “new normal”, triggered by Corona, takes away a freedom or normality so dear to people and companies, it is very important that we can still think freely and also want to do so. This is what people are made for - to think and find new ways that were previously “unthinkable”, to adapt to new situations - and thus to determine the fate of the company. Out of our boring comfort zone into a new experience. In the words of the British naturalist Charles Darwin (1809-1882) “Survival of the fittest”!

We, as Krah Group, also invest and still concentrate on finding new machine and pipe solutions – not like the ostrich with its head in the sand, waiting for everything to go back to the way it once was – before Corona. Our R&D department has doubled this year and we expect great results in 2021. Besides, we have already virtually assembled and commissioned 3 plants abroad this year. It wasn’t easy, but it worked – another positive effect was the environmental factor – it was faster and cheaper than travelling around the globe for several weeks. Our new KRAH-VA (Krah Virtual Assistant) works excellently and efficiently (see article on page 8).
Pay attention to your thoughts, because they become words.
Pay attention to your words because they become actions.
Pay attention to your actions because they become habits.
Watch your habits because they become your character.
Watch your character because it becomes your destiny.

Another British man who lived at the same time as Charles Darwin, Charles Reade (1814-1884) wrote these very wise words. Krah has created a complete sustainability concept in line with the Agenda 2030 and it will be implemented in the next few years without endangering the company’s profitability – more like doing one thing without letting the other one go.

In the end, the winner will be our customer and our planet, with thinking and acting for it as well. We are already facing up to our new normality and are thus thinking and influencing our fate. Let us adapt, let us think - we are looking forward to the future - our thoughts should become actions and these actions should determine the fate of the Krah Group.

I look forward to the future of our ideas and their implementation.

Alexander Krah