Fake news
Social media has become a big thing today. We’re enjoying the many possibilities like communicating the latest news or product information with the world. However, the increasing media activities do have a shady side as well.
Fake news are a considerable thread today. The biggest concerns of the affected companies are the number of people who are going to believe what they read or hear and then, spread the news in minutes over the whole wide world. Is the news-spreading someone a respectful personality in the industry, the news will be true for the next level of readers. We can imagine that a lot of working hours in marketing and sales need to be invested to identify fake news and arrange necessary correction requests to the editors. As a matter of fact, fake news and unauthorized brand use is causing additional costs and damages to the affected companies. Generally behind every well-known brand like Krah is a quality assurance which is manifested in their quality and performance procedures. A high level of quality is the assurance to avoid failures in the project or causing even high costs by occurred incidents during the production. A name and brand was built up during years with a good marketing strategy and a good sustainable product reputation.